Articles

A few years ago, a wireless cohort and I sat down and researched just how many MVNO’s were operating in the United States. We came up with 171 at the time. On each instance of one MVNO failing or another MVNO launching, he would call me and say, “there are now 168 MVNOs” or “we now count 173 MVNOs!” I’m sure that most of us couldn’t name twenty-five of them off the top of our heads but believe me, they are … Continue reading “Why Are There So Many MVNO’s?”

Surprisingly, many MVNOs still lack a strong social media presence. And some of the MVNOs that do utilize it, don’t do so efficiently. Perhaps some MVNO owners don’t fully understand what social media really is and its importance to their business. There’s a recent article by Ben Lutkevich and Ivy Wigmore for the Techtarget Network that does a really great job in defining the ever-changing and fast-growing world of social media in today’s business world. In this week’s article, I’d like to use their … Continue reading “What is Social Media?”

Ah….. the fourth quarter. One of the top two times of the year for wireless sales; the other is Tax Time for prepaid in March/April which I could never understand; the first thing that people do when receiving their tax refund is to run out a buy a new cell phone? More on that in 2022. With Thanksgiving/Black Friday and Christmas/Hannukah/Kwanza upon us, the offers from carriers, MVNOs, and just about everyone else are all very enticing. But with 353.8 million cell … Continue reading “MVNOs Have GREAT Offers… But Did You Read The Fine Print?”

I was reading the September 30, 2021 article from TechRadar Pro who recently had their Mobile Industry Awards 2021 in the United Kingdom.  Congratulations to Sky Mobile who was named Best MVNO. Mobile Industry Awards 2021: Sky Mobile is Best MVNO (msn.com) How does one “become the best” in any category, let alone the crowded MVNO space, especially here in the United States.  Well, our friends at TechRadar Pro asked the following questions: What makes this network innovation unique to … Continue reading “How Can My MVNO “Be the Best?””

Looking at the calendar, it’s hard to believe that 2021 has entered into the fourth quarter.  Summer has ended, baseball is moving into the playoff stage, pro hockey and basketball seasons start soon and we are already into the fourth week of professional football.  It’s also time for our busiest time of the year for wireless.  Black Friday is only 57 days away!  Are you ready? Carriers and MVNOs alike have already started rolling out incredible offers.  Websites like www.BestMVNO.com,  … Continue reading “The Fourth Quarter is THE Quarter for MVNOs!”

For every failure amongst former MVNOs (ESPN, Disney, AMP’d, etc. etc.) there are incredible success stories of those MVNOs that have solved the puzzle of having BOTH a Differentiator and a Distribution plan and have filled a new or underserved niche. A study put out earlier this year shows that the market size of MVNOs in North America continues to grow at rates higher than it did just nine to ten years ago. Statista, in a February 2017 study shows … Continue reading “MVNO Growth Is Unstoppable!”

At the end of my last article, I said that I would provide a comprehensive overview of where the three top carriers are with their 5G buildout, based on interviews with industry experts. While the amount of coverage is growing every day, the message to wireless subscribers is still a confusing one; who’s network is better, faster, covers more people? We’ll try to present the facts on where T-Mobile, AT&T and Verizon are, what technology that they are using and attempt … Continue reading “Breakdown Of Carrier 5G Networks, And How MVNOs Should Strategize”

Help Wanted….. Is Your MVNO Ready? Now that the headline has grabbed you, what do you mean, Jon, that Help is Wanted? I mean that there are many segments of customers that are not being served by wireless providers. Too many carriers, MVNOs, resellers, etc. go after the regular users…… individuals, families, small businesses and enterprise opportunities. Have you thought out of the box and looked for other, untapped markets that have a need for wireless connections? If living during … Continue reading “Help Wanted….. Is Your MVNO Ready?”

I had the opportunity to be interviewed during the inaugural Dealer Success Summit (DSS ’21) in May as part of National Independent Wireless Dealer Month.  DSS ’21 was an entire month long virtual seminar! Each week-day featured as many as 4 sessions (each no longer than 30 minutes.) DSS ‘21 was designed to educate the dealers on how to become more successful. The two main tracks were “Making Money in Wireless” and “The Future of Wireless” – Each day started … Continue reading “My DSS ’21 Session”

If you’ve been following my writing on the why, how, and reasons to get into the MVNO space, I’ve talked about various pain points that need to be solved in order to be successful: having a differentiator establishing a distribution strategy knowing your target market being well-funded trying to compete on price alone being prepared to be in this for the long haul Despite many household name brands that checked off most of these boxes, the MVNO highway is littered with quite a few … Continue reading “Why Do MVNOs Fail?”