Growing Your MVNO: Strategies for Gaining and Retaining Subscribers

Posted on November 28, 2023November 28, 2023

The MVNO space keeps getting more crowded with new entrants coming onboard every week. Our company, Atrium Unlimited Consulting (, is currently working with four entities to launch their MVNOs in the next 60-90 days; some with an aggregator and some with a direct agreement with the carrier.  Add to that the incredible job that Big Cable has done in acquiring wireless customers, the MVNO business right now is very strong. The third quarter earnings were announced last month, and it is interesting to see who successfully … Continue reading “Growing Your MVNO: Strategies for Gaining and Retaining Subscribers”

Where Should I Buy My Wireless Service This Holiday Season?

Posted on October 27, 2023October 27, 2023

As I look at the calendar, the Holiday Shopping Season is now upon us and the December Holidays are less than two months away.  Coincidently, I was asked this week by a friend if they should purchase their wireless service from a major carrier or go through an MVNO.  I gave this a lot of thought as the line between the Big Three carriers and MVNOs is becoming more blurred.  Yes, the MVNOs traditionally have been nimbler and faster acting than … Continue reading “Where Should I Buy My Wireless Service This Holiday Season?”

How Do I As An MVNO or Dealer Get My Share Of Accessory Sales?

Posted on October 2, 2023October 2, 2023

It’s All About the Accessories! At the recent All Wireless and Prepaid Show, I overheard someone on the show floor say “wow, everyone is selling accessories.”  There is a reason for this.  According to a September, 2023 article by Globe Newswire, the mobile accessory business in the United States is currently valued at $279 Billion and is expect to grow at a Compound Annual Growth Rate (CARG) of 6% a year and rise to $470 Billion by 2031.  Why?  Smartphones are now … Continue reading “How Do I As An MVNO or Dealer Get My Share Of Accessory Sales?”

The Ultimate Guide on IoT Sim Cards

Posted on September 18, 2023September 18, 2023

The Ultimate Guide on IoT Sim Cards   I have written before about the coming tsunami of IoT activations, projected to be about 30 billion in the next few years.  Like any communications company, MVNOs MUST be able to serve new markets as the realization of 5G networks finally fulfills its expectations.  More questions than answers exist today but those who put in the work are sure to reap the benefits and profits that this new business is sure to … Continue reading “The Ultimate Guide on IoT Sim Cards”

The All Wireless & Prepaid Expo Was A Smashing Success With Over 4,000 Attendees

Posted on August 25, 2023August 25, 2023

For anyone who has traveled to Las Vegas in August, the All Wireless & Prepaid Show is a must-stop for everyone connected to the wireless industry. This year’s event was no exception with over 4,000 attendees meeting, networking, socializing, and learning.  From its beginnings in 2008, this show has become THE go-to event for our industry featuring keynote speakers from companies like Verizon, DISH, etc. as well as an explosion of newcomers such as repair companies, payment processors, and accessories firms quickly … Continue reading “The All Wireless & Prepaid Expo Was A Smashing Success With Over 4,000 Attendees”

Starting An MVNO, The Best Strategies For Success

Posted on July 14, 2023July 14, 2023

My phone rings two or three times a week and after exchanging pleasantries, I ask, “How can I be of assistance?” “I want to be an MVNO,” is what I hear. Okay, the MVNO business is strong, currently valued at $78 billion, and projected to grow to $140 billion by 2032.  Everyone wants to be the new Mint Mobile and everyone thinks it’s as easy as making a phone call or two, signing a contract and you’re off to the races.  Don’t get me … Continue reading “Starting An MVNO, The Best Strategies For Success”

Strategies To Grow Your MVNO

Posted on June 9, 2023

Recently, our friends at MVNO Nation in the United Kingdom published an eBook entitled Strategies For Growth For MVNOs.  With a current worldwide market value of $70 Billion, MVNO growth is expected to surpass $148 Billion by 2032, just nine short years ahead.  Operators see the number one issue going forward as competition.  MVNO Nation’s eBook explores how an MVNO can not only survive this new competitive environment but GROW using both new and proven strategies. Speaking with MVNO Nation Co-Founder Ewa Campbell, she stated that,  “In this … Continue reading “Strategies To Grow Your MVNO”

Memorial Day And The New Wireless Bill Of Rights

Posted on May 30, 2023May 30, 2023

And just like that in a blink of an eye, Memorial Day and the official start to Summer 2023 is upon us.  While many see this as simply a three-day holiday and an opportunity to save hundreds of dollars on everything from new cars, mattresses, and other household items, it’s important for all of us to take a minute (or more) to honor our brave countrymen and women in the armed forces, both past and present.   Memorial Day is a federal … Continue reading “Memorial Day And The New Wireless Bill Of Rights”

MVNO Nation And The New MVNO Business Models

Posted on May 15, 2023May 15, 2023

On Thursday, May 11th, I had the pleasure of virtually attending MVNO Nation’s New MVNO Business Models Virtual Forum.  The event featured MVNO experts speaking about the evolving MVNO landscape and how to both prepare for and thrive in our ever-changing industry. I wrote in this space last July about MVNO Nation and how they are changing the MVNO space by: “bringing together global MVNOs and partners and devised around your needs for one single purpose: to grow your business and expand your network. Our focus … Continue reading “MVNO Nation And The New MVNO Business Models”

T-Mobile is purchasing their own MVNOs, Ultra and Mint. Is this good for the industry? The experts weigh in in my latest article in BestMVNO

Posted on April 28, 2023April 28, 2023

Rumors swirled around the telecom industry for weeks that T-Mobile would be buying the Ryan Reynolds led Mint Mobile.  But the real shock came when T-Mobile announced it was not only acquiring Mint, but their largest MVNO in the dealer channel, Ultra Mobile (estimated 750,000 to 850,000 subscribers), and MVNO aggregator Plum as well.  As always, the CEO of T-Mobile and others lauded this as great for the industry, competition, and combining synergies.  But questions remain and it’s anyone’s guess if the Department of … Continue reading “T-Mobile is purchasing their own MVNOs, Ultra and Mint. Is this good for the industry? The experts weigh in in my latest article in BestMVNO”