The Envelope Please! The 2nd Annual Jonny Awards

Posted on December 21, 2023December 21, 2023

By Jon Horovitz – Dec 15, 2023The Envelope Please! The 2nd Annual Jonny Awards As 2023 comes to a close, the most important part of my article today is to say THANK YOU to all of Atrium Unlimited’s clients, customers, suppliers, and friends.  Atrium Unlimited Consulting would not be here without your tremendous support.  From everyone at Atrium, THANK YOU for a Great 2023! 2023 was another incredible year for wireless and mobile accomplishments and as I said last year at this time, “the best is yet to … Continue reading “The Envelope Please! The 2nd Annual Jonny Awards”

Growing Your MVNO: Strategies for Gaining and Retaining Subscribers

Posted on November 28, 2023November 28, 2023

The MVNO space keeps getting more crowded with new entrants coming onboard every week. Our company, Atrium Unlimited Consulting (, is currently working with four entities to launch their MVNOs in the next 60-90 days; some with an aggregator and some with a direct agreement with the carrier.  Add to that the incredible job that Big Cable has done in acquiring wireless customers, the MVNO business right now is very strong. The third quarter earnings were announced last month, and it is interesting to see who successfully … Continue reading “Growing Your MVNO: Strategies for Gaining and Retaining Subscribers”

Where Should I Buy My Wireless Service This Holiday Season?

Posted on October 27, 2023October 27, 2023

As I look at the calendar, the Holiday Shopping Season is now upon us and the December Holidays are less than two months away.  Coincidently, I was asked this week by a friend if they should purchase their wireless service from a major carrier or go through an MVNO.  I gave this a lot of thought as the line between the Big Three carriers and MVNOs is becoming more blurred.  Yes, the MVNOs traditionally have been nimbler and faster acting than … Continue reading “Where Should I Buy My Wireless Service This Holiday Season?”

How Do I As An MVNO or Dealer Get My Share Of Accessory Sales?

Posted on October 2, 2023October 2, 2023

It’s All About the Accessories! At the recent All Wireless and Prepaid Show, I overheard someone on the show floor say “wow, everyone is selling accessories.”  There is a reason for this.  According to a September, 2023 article by Globe Newswire, the mobile accessory business in the United States is currently valued at $279 Billion and is expect to grow at a Compound Annual Growth Rate (CARG) of 6% a year and rise to $470 Billion by 2031.  Why?  Smartphones are now … Continue reading “How Do I As An MVNO or Dealer Get My Share Of Accessory Sales?”

The Ultimate Guide on IoT Sim Cards

Posted on September 18, 2023September 18, 2023

The Ultimate Guide on IoT Sim Cards   I have written before about the coming tsunami of IoT activations, projected to be about 30 billion in the next few years.  Like any communications company, MVNOs MUST be able to serve new markets as the realization of 5G networks finally fulfills its expectations.  More questions than answers exist today but those who put in the work are sure to reap the benefits and profits that this new business is sure to … Continue reading “The Ultimate Guide on IoT Sim Cards”

The All Wireless & Prepaid Expo Was A Smashing Success With Over 4,000 Attendees

Posted on August 25, 2023August 25, 2023

For anyone who has traveled to Las Vegas in August, the All Wireless & Prepaid Show is a must-stop for everyone connected to the wireless industry. This year’s event was no exception with over 4,000 attendees meeting, networking, socializing, and learning.  From its beginnings in 2008, this show has become THE go-to event for our industry featuring keynote speakers from companies like Verizon, DISH, etc. as well as an explosion of newcomers such as repair companies, payment processors, and accessories firms quickly … Continue reading “The All Wireless & Prepaid Expo Was A Smashing Success With Over 4,000 Attendees”

Starting An MVNO, The Best Strategies For Success

Posted on July 14, 2023July 14, 2023

My phone rings two or three times a week and after exchanging pleasantries, I ask, “How can I be of assistance?” “I want to be an MVNO,” is what I hear. Okay, the MVNO business is strong, currently valued at $78 billion, and projected to grow to $140 billion by 2032.  Everyone wants to be the new Mint Mobile and everyone thinks it’s as easy as making a phone call or two, signing a contract and you’re off to the races.  Don’t get me … Continue reading “Starting An MVNO, The Best Strategies For Success”

Memorial Day And The New Wireless Bill Of Rights

Posted on May 30, 2023May 30, 2023

And just like that in a blink of an eye, Memorial Day and the official start to Summer 2023 is upon us.  While many see this as simply a three-day holiday and an opportunity to save hundreds of dollars on everything from new cars, mattresses, and other household items, it’s important for all of us to take a minute (or more) to honor our brave countrymen and women in the armed forces, both past and present.   Memorial Day is a federal … Continue reading “Memorial Day And The New Wireless Bill Of Rights”

MVNO Nation is Taking Over the World!

Posted on July 1, 2022

It seems that we in the United States are not the only ones with challenges and opportunities with regard to MVNOs.  I was recently introduced to a wonderful new organization, MNVO Nation, in London and attended (virtually) two of their latest events that brought together leaders from the United Kingdom, Europe, and the Middle East to discuss a lot of the same issues that we are trying to tackle here in North America. MVNO Nation was founded by Ewa Campbell and Ela Lewczuk whose … Continue reading “MVNO Nation is Taking Over the World!”

Should Your MVNO Use A Consultant?

Posted on June 17, 2022

Most small business owners think they know everything, I know I did.  Okay, without this being a history lesson, I have been in the wireless mobility, communications, telecom, cellular or call it whatever you want industry for thirty-one (31+) years.  When some people criticize younger people for walking around with their faces glued to their phones, I jokingly say, “yeah, I’m partly to blame!” But being a small, or for that matter, mid-size or large business owner means being an … Continue reading “Should Your MVNO Use A Consultant?”