If you’re reading this on your mobile phone, please stop and ask yourself, “why did I buy this particular model?” Is it an Apple, Samsung, Motorola, Google, TCL, OnePlus, or a lesser-known brand that most of the non-exclusive dealers sell? Is it new? Refurbished? Did you get device protection, or insurance, when you acquired it? Did it come “kitted” with a charging cord and cube or just the handset? What about white-labeled products and influencers attaching their name to a … Continue reading “It’s All About the Phones, Or Is It? What Are the Reasons For Purchasing A Specific Model?”
For most of us in the wireless business, it is common knowledge that “the first handheld cellular phone call was made on April 3, 1973, by Motorola engineer Martin Cooper from Sixth Avenue in New York while walking between 53rd and 54th streets. Cooper hoisted the 2 1/2-pound prototype to his ear and called a rival, Joel Engel of Bell Laboratories at AT&T, to declare that his Motorola team had devised a functional portable phone.” What is surprising to many … Continue reading “While MVNOs Were Sleeping, Cable Companies Added 8.5m Wireless Subs”
What value can you assign to “Free?” This debate has been going on for years and has now found its way into the wireless connectivity world. The old adage that “if something seems too good to be true, it probably is” has steered most intelligent people away from getting something from nothing. Even if you are the recipient of a potential windfall of millions of dollars from an African Prince, you still must provide your personal information and a $500-$750 … Continue reading “The Value Of Free, Is It Really Free Phones, And Free Service?”
It’s that time of year again. Looking at the calendar, it’s almost Trade Show season. Trade Shows come along at this time every year like taxes and the Academy Awards (but without any slapping). Sorry…….. too soon? Everyone in our business has most likely been to a trade show for our wireless industry. I know that I’ve spent many years working a booth at CES, the old CTIA, and many other industry-specific shows, standing on quarter-inch-thick carpeting over concrete, waiting … Continue reading “Should MVNOs Attend Trade Shows?”
What ARE The 4 P’s Of Marketing? Any of us that took an Intro to Marketing class, or learned the hard way by learning how to attract customers through trial and error, know that there are four P’s in Marketing: Product, Pricing Promotion, and Placement. For most of us in the wireless business, our Product is wireless devices, rate plans, and accessories. Pricing, while in many cases is dictated by the carrier, allows us to attract a customer and offer a fair price that in … Continue reading “MVNOS, What’s Your Distribution Strategy?”
Thank you to BEST MVNO for the nice mention on their article about how 4 MVNOs used differentiation to their advantage. You can read the article here.