What ARE The 4 P’s Of Marketing? Any of us that took an Intro to Marketing class, or learned the hard way by learning how to attract customers through trial and error, know that there are four P’s in Marketing: Product, Pricing Promotion, and Placement. For most of us in the wireless business, our Product is wireless devices, rate plans, and accessories. Pricing, while in many cases is dictated by the carrier, allows us to attract a customer and offer a fair price that in … Continue reading “MVNOS, What’s Your Distribution Strategy?”
Thank you to BEST MVNO for the nice mention on their article about how 4 MVNOs used differentiation to their advantage. You can read the article here.