Author: Jon

Rumors swirled around the telecom industry for weeks that T-Mobile would be buying the Ryan Reynolds led Mint Mobile.  But the real shock came when T-Mobile announced it was not only acquiring Mint, but their largest MVNO in the dealer channel, Ultra Mobile (estimated 750,000 to 850,000 subscribers), and MVNO aggregator Plum as well.  As always, the CEO of T-Mobile and others lauded this as great for the industry, competition, and combining synergies.  But questions remain and it’s anyone’s guess if the Department of … Continue reading “T-Mobile is purchasing their own MVNOs, Ultra and Mint. Is this good for the industry? The experts weigh in in my latest article in BestMVNO”

I had the opportunity to moderate a panel discussion with the leaders of SkyPeak Technologies on April 6th where the topic was: “No One Cares About Your Network Speeds (and Other Industry Myths).” We covered a lot of ground and learned some interesting perspectives on what wireless and MVNO customers might really want.  A transcript of that interview is further down below but you can also watch the interview embedded below or here.  JON: Good morning, everybody. Welcome, thank you for joining us today. I am Jon Horovitz, the … Continue reading “How To Make Happier Wireless Customers For Increased Profitability”

Mobile carriers operate ever-changing networks in their management of protocols such as 5G and 6G. This impacts billions of devices operating on those networks globally. If this wasn’t challenging enough, device manufacturers make the same model of device with multiple internal hardware configurations. This makes matching devices to carriers a complicated and evolving puzzle.  I have found a company that has a new and unique solution to improve device/network fit that will change the way carriers and MVNOs manage BYOD & … Continue reading “Are Your Pre-Owned Handsets Carrier Compatible?”

There is an ongoing discussion on what would you rather lose, your wallet or your cellphone?  My unscientific research tells me that the 50+ age group would say their cellphone as most of us still carry credit cards, pictures of family, and other important information in our wallet that would take us hours to report and replace if our wallet went missing. The younger generations would almost unanimously shut down without their phones until they could get to a store … Continue reading “Is Your Data Safe?”

Guest columnist Izzy Galicia is an industry veteran with broad international experience, Mr. Galicia is the President and CEO of the Incito Consulting Group. Here are his thoughts on Employee Retention and Training in the New Virtual Environment. The COVID-19 pandemic had a massive ripple effect on workplaces that can continue to be felt today. However, while many businesses have strived to “return to normal,” others have embraced these changes and used them to create a workplace that has allowed … Continue reading “Employee Retention and Training: How to Do Both Well In the New Virtual Environment”

I’d like to start off this week’s article about training with a statement that I made many, many years ago, “the best plans that come out of headquarters, backed by thousand of dollars of marketing and supported by even more money for  advertising, will fail if the employees on the front line are not properly trained (and incentivized) on your product’s features and benefits so they can properly communicate these to prospective customers.”   The training of retail store employees has changed … Continue reading “The New World of Sales Training Your Wireless Store Associates”

As I spent the month of January closing the books on 2022, reading of Q4 and full year results, I came across some interesting articles about A.I. (Artificial Intelligence) and more specifically a new phenomenon called ChatGPT. ChatGPT, (OpenAI)  “is an AI chatbot system that OpenAI released in November 2022 to show off and test what a very large, powerful AI system can accomplish. You can ask it countless questions and often will get an answer that’s useful.”  Or so says Stephen Shankland  in his outstanding article … Continue reading “What Is A.I. And What Does It Mean For MVNOs?”

By Jon Horovitz – Jan 13, 2023 As we enter 2023 and close out 2022, many companies are preparing end of year reports and most likely looking at what expenses affected their bottom line, whether it be net income, EBITA or another metric/KPI that they use to effectively manage their business.  Our MVNOs are no different and in a world where retail price pressure continues to erode margins, many MVNOs have already taken steps to reduce expenses in their critical operations.  I’m not talking about mass … Continue reading “How Your MVNO Can Save Money”

By Jon Horovitz – Dec 23, 2022nd Just Like That……. 2022 is coming to a close.  First and Foremost, Happy and Healthy Holidays to all of our clients, customers, suppliers, and friends.  Atrium Unlimited Consulting (www.atriumunlimited.com) would not be here without your tremendous support.  From everyone at Atrium, THANK YOU for a Great 2022! 2022 was an incredible year for wireless and mobile accomplishments but as they say, “the best is yet to come!”  We are all fascinated by the promises of 5G and … Continue reading “2022 Is A Wrap, Here Are the MVNO & Prepaid Award Winners!”