Author: Jon

As I spent the month of January closing the books on 2022, reading of Q4 and full year results, I came across some interesting articles about A.I. (Artificial Intelligence) and more specifically a new phenomenon called ChatGPT. ChatGPT, (OpenAI)  “is an AI chatbot system that OpenAI released in November 2022 to show off and test what a very large, powerful AI system can accomplish. You can ask it countless questions and often will get an answer that’s useful.”  Or so says Stephen Shankland  in his outstanding article … Continue reading “What Is A.I. And What Does It Mean For MVNOs?”

By Jon Horovitz – Jan 13, 2023 As we enter 2023 and close out 2022, many companies are preparing end of year reports and most likely looking at what expenses affected their bottom line, whether it be net income, EBITA or another metric/KPI that they use to effectively manage their business.  Our MVNOs are no different and in a world where retail price pressure continues to erode margins, many MVNOs have already taken steps to reduce expenses in their critical operations.  I’m not talking about mass … Continue reading “How Your MVNO Can Save Money”

By Jon Horovitz – Dec 23, 2022nd Just Like That……. 2022 is coming to a close.  First and Foremost, Happy and Healthy Holidays to all of our clients, customers, suppliers, and friends.  Atrium Unlimited Consulting (www.atriumunlimited.com) would not be here without your tremendous support.  From everyone at Atrium, THANK YOU for a Great 2022! 2022 was an incredible year for wireless and mobile accomplishments but as they say, “the best is yet to come!”  We are all fascinated by the promises of 5G and … Continue reading “2022 Is A Wrap, Here Are the MVNO & Prepaid Award Winners!”

The December Holidays are almost upon us with Hannukah starting on the 18th, Kwanza on the 26th, and of course, we are just two weeks away from Christmas.  In my last article, I asked industry executives what they were thankful for as we entered the Thanksgiving weekend. Everyone was upbeat about their company, the workplace, serving customers, and being blessed to work in the wireless communications industry. Black Friday came with the usual blockbuster sales offers and low prices for phones and services with … Continue reading “‘Tis The Season For Giving & Supporting Each Other After Massive Layoffs”

Thanksgiving is less than a week away and in just seven days it will be Black Friday.  How important has Black Friday become for retail?  In 2019 (right before the Covid pandemic), Black Friday beat CYBER MONDAY as the busiest digital shopping day.  Over 93 million people shopped online on Black Friday, beating Cyber Monday by over 10 million customers! Tell Me More About Black Friday! From our friends at Good Housekeeping, Black Friday, a.k.a. the day after Thanksgiving, is the most popular time … Continue reading “A Week Until Black Friday, We Should All Be Thankful For The Industry We Work In!”

I had a great week of listening and learning the past week.  First, I had the opportunity to meet in New York City with Dennis Bauer, the co-founder of San Francisco based GIGs.  GIGs is a “global operator in your pocket, without the hassle,” and is an embeddable, API-first operator that lets companies sell voice and data plans to their customers without having to set up an MVNO in every market.  (More on GIGs in my next article). I also had the great experience of … Continue reading “MVNOs Need to Look at New Products & Platforms to Keep Up With the Big Guys”

Digitization is the process of converting information into a digital format. The result is the representation of an object, sound, image, document or signal obtained by generating a series of numbers that describe a discreet set of points or samples (Wikipedia). My friends at MVNO Nation (www.MVNOnation.com) over in the United Kingdom recently sent me two very timely and valuable Whitepapers that could be helpful if you’re looking into digitalisation of an MVNO (they spell it a little different over … Continue reading “MVNO Nation On The Digitalization of MVNOs!”

I looked at the calendar today and was astonished to see that tomorrow is October 1st and the beginning of the fourth quarter.  It seems like only a few weeks ago that we were planning for January’s Consumer Electronics Show, prepaid sales for Tax Time, and adjusting our plans based on 2021 Holiday sales. Now the most important time of the year is upon us where help wanted signs dot almost every retailer, baseball playoffs are a week or two away … Continue reading “It’s The 4th Quarter….. Are MVNOs Ready?”

By Jon Horovitz – Aug 19, 2022 Consumer Cellular has been one of the greatest success stories in the MVNO space. Founded in 1995 in Portland, Oregon, Consumer Cellular helped to pioneer providing cellular service to the 50-plus-year-old demographic and now boasts over 4 million customers! The company is known for providing a superb customer experience. They have been ranked by J.D. Power as #1 in Customer Service among Wireless Value MVNOs, 13 Times in a Row! Consumer Cellular has … Continue reading “An Interview With Consumer Cellular’s CMO, Craig Lister”

The lazy, hazy and in most spots, non-rainy days of summer have not cooled off wireless sales.  With today being August 5th, is it really only 31 days until Labor Day?  If you’ve been vacationing, here’s what’s going on: Charter Communications (Spectrum Mobile) and Comcast (Xfinity) had tremendous Q2, 2022 wireless sales adding a combined 661,000 net wireless additions for the three months ending June, 30th. That gives them 9 million combined wireless subscribers, up from 8.5 million at the previous … Continue reading “Big Cable Hits 9 Million Wireless Subs, What’s The Key To Their Success & Can Your MVNO Compete?”