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Jonathan Horovitz, Atrium Unlimited Consulting Founder and Lead Consultant: “Innovation, differentiation, and keeping customers happy are really the pillars of what I preach” Meet the leader behind the success of  Atrium Unlimited Consulting Jonathan Horovitz, Founder and Lead Consultant The Silicon Review Founded in 2010 by seasoned industry expert Jonathan (Jon) Horovitz, Atrium Unlimited Consulting specializes in guiding entrepreneurs eager to enter the Mobile Virtual Network Operator (MVNO) space. With headquarters in New York and New Jersey, Atrium provides strategic insight to … Continue reading “”

Mar 12, 2025 New York Mobile, a new mobile virtual network operator (MVNO), formally launched yesterday, following months of preparation dating back to late 2023. The provider announced it has entered a multi-year agreement with T-Mobile to offer wireless service on their network. How is New York Mobile Different? New York Mobile hopes to differentiate itself in a crowded market by offering customers the ability to choose their own personalized phone numbers. They offer exclusive, never before used numbers in New York and … Continue reading “New York Mobile Launches as MVNO on T-Mobile’s Network”

The Envelope Please! The 3rd Annual Jonny Awards! As 2024 comes to a close, the most important part of my article today is to say THANK YOU to all of Atrium Unlimited’ s clients, customers, suppliers, and friends. Atrium Unlimited Consulting would not be here without your tremendous support. From everyone at Atrium, THANK YOU for a Great 2024! 2024 was another incredible year for wireless and mobile accomplishments and as I said last year at this time, “the best … Continue reading “2024 Is A Wrap, Here Are The MVNO & Prepaid Award Winners!”

MVNO Nation (www.mvnonation.com) held their Third Annual LIVE event November 6th-8th in beautiful Valencia, Spain. Despite the terrible storms and floods that brought havoc to the surrounding areas, MVNO Nation worked with local authorities to make sure that a safe event could take place. With that, almost 500 attendees and staff attended the three-day event that focused on uniting MVNO executives and partners to foster connections and facilitate future business. I had the opportunity to present a new MVNO launching soon … Continue reading “MVNO Nation LIVE Recap: Innovations and Insights Shaping a New Era for Wireless”

When one talks about the MVNO business, today’s landscape looks a whole lot different than it did just a few years ago. Robust MVNOs like Tracfone, Boost Mobile, Cricket, etc. dominated new subscribers and their growth trajectories were very impressive. So impressive that the major carriers took notice and decided to acquire them. The MNOs let them operate, for a short period, as they currently did; fast, nimble, and most of the time exciting. Even when Sprint owned Boost Mobile, the entrepreneurial spirit existed, and … Continue reading “When Do We Stop calling Tracfone, Metro, Boost, etc. MVNOs and Start Referring to them as Brands?”

“When the Affordable Connectivity Program runs out of money during the month of April, internet costs are expected to rise for 23 million US households — nearly 1 in 5 households,” according to CNN. Collectively, the program’s participants save nearly $700 million each month. The end of the ACP means that participants could see their monthly internet bills increase by $30 to $75. According to the Benson Strategy Group, “The loss of the ACP will disproportionately affect some demographics.  41% of ACP participants are in … Continue reading “ACP Is On Life Support, Can Our Congress Fix It?”

I am asked the question (today’s article headline), just how healthy is the MVNO business? I’m a big believer that you can make statistics say anything but the introduction of new MVNOs, aggregators and support platforms confirms to me that our business is very robust. There are a few MVNOs that are struggling, mostly Boost who has shed over 1.5 million customers since being spun off to DISH, and Tracfone who once dominated the pre-paid space in the US with 22+ million … Continue reading “How Healthy Is the MVNO Business?”

By Jon Horovitz – Feb 23, 2024 It’s Time for Mobile World Congress! This week’s article will be a short one with a couple of updates. World Mobile Congress (MWC – The Largest And Most Influential… | MWC Barcelona 2024) in Barcelona, Spain begins next week, February 26-29th. I’m happy to be attending my first MWC event and looking forward to meeting many people that I have only met on ZOOM, Teams, etc. Of course, many clients and friends from the United States will be … Continue reading “It’s Time for Mobile World Congress And The Boon Of Wireless Podcast!”

Are Wireless Subscribers Considering Switching to MVNOs? How Can You Get Them To Switch To Your MVNO? By Jon Horovitz – Feb 9, 2024 Did you know BestMVNO is available to follow for free in Google News? Follow BestMVNO in your Google News app and keep up to date on wireless.Follow BestMVNO In Google News In October, 2023, I wrote in this space: “Where Should I Buy My Wireless Service This Holiday Season?“ The article outlined the pros and cons of buying a … Continue reading “”

Hello and a Belated Happy New Year!  It was great to see so many old friends at CES in Las Vegas a few weeks ago and meet other shakers and movers in our industry.  While not traditionally a wireless show, the Venetian Hotel Wireless space was very well attended both by vendors and those of us walking around eager to learn new things.  Thanks to the folks at the Federation of International Dronesoccer Association, I got to see my first … Continue reading “Industry Insights: FCC’s Proposed Broadband Consumer Labels & 4Q23 Wireless Carriers’ Subscriber Growth”